JABU powers the way small retailers order, source and stock their products, and executes the last-mile of distribution, payments and merchandising for FMCG brands.

The opportunity

Headquartered in Windhoek, Namibia in with presence in 4 countries and 9 cities, we envision a Southern Africa footprint. A large percentage of retail transactions happen in the informal economy, where the majority of Africa's 1.35 billion population lives.
Today, the supply chain is broken and shop owners must take public transport to source and purchase the products they sell.

Our solution

Last-mile delivery and fulfillment centers.
End-to-end technology to automate operations and increase productivity.
Real-time insights and data the brands never had before.
E-commerce for shop owners to source their products.
Branded marketing campaigns.

What we have accomplished

US$18M raised to grow the JABU team and expand our operations from some of the world's top investors including Tiger Global, Afore, FJ Labs, Pareto, Quiet, Kli, Tom Stafford, Box Group, Knollwood, D Global Ventures and several other amazing angels!
+15.000 informal retail customers.
+60% growth per month.
Strategic partnerships with some of the world's top brands.
Amazingly diverse and entrepreneurial team.

Be part of something big.

Reinvent the informal consumer markets.

  • Relocation package

  • High skill level team

  • Options package





Cape Town, ZA

Gaborone, BW

Johannesburg, ZA

Kitwe, ZM

Lusaka, ZM


Ondangwa, NA

Oshakati, NA

Rundu, NA

South Africa


Swakopmund, NA

Walvis Bay, NA

Windhoek, NA


  • Petelina Frans

    Marketing Coordinator

    “ Working at JABU means I get to make a difference in the lives of the people that are often overlooked in our society. ”

  • Kevin Hassan

    Head of product

    “ At Jabu I have met people who give their all every day and who really want to improve the situation of informal trade in Africa. ”

  • David Akinin


    “ We're building a movement, and I'm most excited about the team of people I get to work with to create, drive and shape the JABU vision! ”